2024
Maje
Maje
A few projects I worked on autonomously during my final year of master
in a work-study programm (3 weeks in the company, 1 week at uni)
in a work-study programm (3 weeks in the company, 1 week at uni)
Maje RSE engagement
A specific colour identity needed to be created to enhance their brand social and environnemental engagement online and instore. This is their original clover logo painted with the RSE colours.
A gradient allows a soft look while also resonating with the maje vibe : feminine and playful.
The colours were decided based on their specific lilac used throughout their general identity.
The result was meant to be light and fun yet conveying subtly their comittment to better clothing.
The result was meant to be light and fun yet conveying subtly their comittment to better clothing.
The RSE logo is still used througout the entire site to specify the products aiming towards these environemental goals.
Press day 2024 invitation
The Press Days are one of the most important events of the year for fashion brands. Happening twice a year, they are meant to display the upcoming Fall/Winter and Spring/Summer collections to a crowd of fashion press and influencers. For their 2025 Press Day set in september during the Fashion Week in Paris, I was asked to create the digital invitation.
Inspiration was drawn from the SS 2025 collection with the general theme being a call to timeless french elegance. The set design thus aimed at reminiscing of the french garden style.
These are a few different trials for the press day invitation made with a combination of AI, graphic elements created such as the gradient and grainy backrgounds and their identity logos and typefaces.
Here is the final result. A natural and warm route was chosen as to not stray away too much from their original identity. ︎︎︎
Here is the final result. A natural and warm route was chosen as to not stray away too much from their original identity. ︎︎︎
Photographs of the SS25 Press day set design
Valentine’s day 2024
This is the capsule identity created for the push of certain accessories and products during Valentine’s day 2024 on instagram as well as a printed card : a heart logo and etheral colorful halos were created for the occasion.
The result was intended as fun, feminine and light-hearted).
stories and posts as well as some printed elements
(gifting cards shown for example)
made with Photoshop and After Effect for the GIF
made with Photoshop and InDesign for the gifting cards
